With the proliferation of computing tech and digitization of the global economy as a result of emergence and global penetration of the internet aka world wide web, there also rose a new way of marketing. In this article, we will reveal how you can make money online in Nigeria with digital marketing. Stick around.
What is Digital Marketing?
Digital marketing is simply marketing in the digital space. We can also say that digital marketing is marketing done through digital channels, unlike traditional marketing. Traditional marketing relies on established media such as newspapers, spot ads, billboards, flyers, and others to market goods and services.
When it comes to digital marketing, goods and services are exposed to potential customers using digital-only channels such as the internet. The audience are the same, but the medium is where similarities end.
You could be on Facebook watching your favorite comedy skits, but suddenly an advert comes up. It’s annoying, but there’s nothing you can do about it. You wait for about 15 seconds for the ad to elapse so you can continue your binge-watching.
What just happened here? You experienced digital marketing as a targeted audience. Someone crafted the advert to be able to reach you, and Facebook made it happen.
Here’s another scenario. Let’s say you want to find out on Google how betting works in Nigeria. You open your browser on your phone and type in the words “how betnaija works”. Immediately, the results are displayed, showing you various articles, which have the answer to your query. You choose the one you think best answers your question and click. After a few minutes of reading, you have the information that you want.
This is also digital marketing at play. It’s all around us. On phones, on PCs, on tablets, and even on Television. What makes it possible is the internet, and it has come to stay. It has replaced traditional marketing in some aspects, such as newspapers. For instance, most of the newspaper houses no longer publish printed copies. They simply post their news articles online, saving money substantially while still retaining their readership.
Why Digital Marketing?
When the internet took the world by storm in the early 90s, businesses and organizations scrambled for a space in the digital arena. It became known as the dot-com boom. Though many companies failed to make money off of it, still many businesses did make money during this time.
People could order for their favorite products online, and have it delivered to their doorstep in record time. People could communicate by email, and chatrooms became a thing. Internet businesses like Netscape and Yahoo figured out how to leverage the massive traffic on their websites and make money through advertising, and that was how digital marketing was born.
Digital marketing has evolved, from static banner ads to popup adverts, sponsored posts, and video ads, we’ve seen how this online-only marketing medium has transformed how we shop, recreate, and even relax.
Digital marketing was conceived to cater to a digital-only audience, cutting across national boundaries to a global audience. This is why digital marketing is so powerful; there are no limits to how far you can reach. Geographical borders do not restrict you; the world is your audience.
Digital marketing is one of the best ways to make money online in Nigeria, but first, you need to be trained.
Where can one learn Digital Marketing in Nigeria?
There are a couple of places where you can learn digital marketing in Nigeria, though they are restricted to the big cities like Lagos, Abuja, and Port Harcourt. Most of these schools will offer you a certificate of completion of their courses, and their websites are available for you to check them out. It is interesting to note that most of them offer their course online, so you don’t need to be physically present to take the course.
- Digital Marketing Skill Institute
Location: Lagos, Abuja
Website: http://digitalmarketingskill.com/
- Premium Digital Marketing Academy
Location: Lagos
Website: http://premiumdigitalmarketing.ng/
- Wild Fusion Digital Center
Location: Lagos
Website: http://www.wdc.ng/
- Lagos Digital Marketing Academy
Location: Lagos
Website: http://www.ldmacademy.com/
- Olivet Cloud Digital Marketing Institute
Location: Port Harcourt
Website: https://olivetcloud.institute/
- CKDigital Academy
Location: Lagos
Website: https://ckdigitalacademy.com/
- SkillBoost Limited
Location: Port Harcourt
Website: https://skillboostafrica.com/
- Chartered Institute of Social Media & Digital Marketing
Location: Lagos
Website: https://www.cismdm.com/
- Loctech Training Institute
Location: Port Harcourt
Website: https://www.loctechng.com/
- Tescom Digital Academy
Location: Lagos
Website: https://tescom.com.ng/
- Windave Digital Skills Academy
Location: Abuja
Website: http://www.digitalskillsacademyng.com/
- Digital Marketing Training Agency
Location: Benin City
Website: https://digitalmarketingtrainingagency.com/
- Halita Digital Skills Academy
Location: Abuja
Website: https://halitadigitalskills.com/
How to make money using Digital Marketing Channels
You can use these different digital marketing channels to create income streams online. You can work either as a freelancer or as a paid staff member in a company after training as a digital marketing expert. The good thing is you can combine skills from different Digital Marketing channels, or decide to focus on just one skill and master it.
SEO
You could offer SEO (search engine optimization) services, such as helping website owners position their content for visibility on search engines such as Google, Bing, and DuckDuckGo. SEO is a big arena where a lot of things come into play, such as on-page or off-page optimization. If you are good at the game, you could make good money as an SEO expert online.
SEM
SEM (search engine marketing) involves advertising solely on search engines. You could help companies or businesses market their products or services on search engines and get paid for it. Search engine marketing is a very competitive and technical niche. Most businesses would rather have an expert do it for them, and you could be that person.
Content Marketing
This involves creating unique content such as articles, videos, e-books, and infographics to attract your potential customers to your brand. You can leverage any of the other channels to push your content across. For instance, if your content is a video, you could post it on your Facebook page, or use it as an advertising creative, or better still as content for an email marketing campaign.
If you’re skilled in content creation, you could make good money creating these types of content for brands, companies, and organizations.
Social Media Marketing
You can get paid by helping businesses and brands reach their target audience on social media, whether by helping them craft high-converting ads for advertising campaigns, or creating useful posts that can drive awareness and traffic to maximize sales. If you position yourself well enough, you could become a social media manager for brands who don’t have the expertise or time to do it for themselves.
Email Marketing
This involves using the power of email to market to a specifically targeted audience. As an email marketing expert, you get paid handsomely for helping brands create high-converting email campaigns to drive brand awareness and sales.
One thing to keep in mind is this: you need to have copywriting skills to excel in email marketing.
All these channels are great options to consider, and as I said earlier, you can focus on just one channel and become an expert in it. Some channels require that you combine skills from different channels. For example, as a content marketer, you should also have SEO skills to succeed.
You can still be a generalist and know something about all aspects of digital marketing while focusing on just one single channel. In my opinion, that’s the way to go.
Final thoughts
Did you find this article useful? Leave a comment below to let us know. Kindly turn on push notifications to alert you when we publish a new article.
